SEO Is A Waste Of Time in 2025

58 thoughts on “SEO Is A Waste Of Time in 2025”

1. So I gave been procrastinating on You Tube for awhile now (fear, anyone?). But, I guess now is the time!!!!

   1. Do it Patricia!

   2. Same!

   3. You got this Patricia! Just do it. I promise you your first videos are going to feel uncomfortable and that’s ok. Just keep going you can do it!

   4. Same here!

   5. Just start, the fear goes away. Warning, it’s a lot of work unless your are a natural that needs no editing.

2. Wes, you’re very presentable and articulate. Being in front of the camera is easier for you than most others. Are those that are less presentable and well spoken doomed as far as YT content creation goes? What advice do you have for these folks?

   1. Look at some of my first videos, I’ve come a long way with practice. Like anything else this is a learned skill… the only question is is it one you care enough about to get good at?

3. I think it is high time to split “find the book in the library” SEO and “how popular is this book compared to others like it” SEO. You gotta always do the first to get to the second. I can’t see this ever changing unless we get rid of databases and filing systems.

4. You have shifted my paradigm again!! I was just about to launch my blog

   1. So you’re gonna give YT a try?

   2. Me too! Now I’m wondering how to combine them….video and blog as engaging

   3. @@kathygeffen256 I would go for both and have both. I would suggest using the benefits of both to create a powerful synergy e.g., leverage YouTube for “know, like and trust” benefits to warm up people up for your offering on your website.

   4. You should still launch it. Transcribe your content or generate an associated blog post and link the video IN the blog post. Get the benefit of both.

5. Wow I am certainly quite intuitive when it comes to SEO: I started uploading all my blogs in the forms of videos here on YouTube. Embed the blog link in description. No lie I got 25 visitors in a day which is quite amazing for me. Traffic has been consistent.

   Honestly it’s a big mistake to sleep on Youtube. 2024 will make or break us SEOs. Gold luck ; )

6. I second this! I’m a video editor and have everyone link to my website and at this rate it’s probably in thousands of videos now. So anyone who comes to my website is already invested in what I offer. 9/10 I close another editing client.

   1. Nice! So do you make videos that are more educational for clients, or are you linking them directly to examples of your work?

7. 80% developers and designers don’t want to be on camera talking about work.

   1. Which is great news for the 20% who are up for it! Like I say, this will be a great strategy BECAUSE so many are scared off by it.

   2. Absolutely, including me. But there are ways around this.

      If you think about it in terms of process, what you want is video content. You work backwards from this objective to figure out all the different methods available.

      It will depend heavily on the product and audience. However I think EVERY business can benefit from video content as a medium, and being on youtube i.e. easily searchable. I am often trying to find comparisons between products for example, even boring products, because the description and photos are insufficient. Or maybe i’m not convinced.

      You don’t have to pour your entire marketing budget/time into it. You can allocate what you think is reasonable and adjust over time based on results and analytics.

   3. However, YouTube isn’t anything short of programming and IT content. I believe, it’s one of the most popular professional topics.

8. Thank you for that statement I keep telling people it’s not just traffic it’s snowing how to sell. The best thing anyone could do for their business is learn basic sales techniques

   1. Selling = being honest with people and not playing bullshit psychological games. All that grant cardone crap is exactly that: crap.

   2. @@josho.9530 there’s a lot more to selling than that and yes sales psychology and is involved.

9. I have a local charter fishing service. My how to fishing videos generate plenty of paid charters. It can be used in conjunction with a local business.

   1. I agree with this approach you have well done doesn;t have to be big but it works for you

10. I am proof this works, Ive never seen your videos before but this is the third video Ive watched in a row! this is great information, my niche is construction and there definitely won’t be many of my competitors doing this.

11. Good video and makes total sense. Since AI content is flooding the web page creation process and the data is text based SEO is going to be extremely hard to thrive at. Personal branding will more more important than ever. Youtube is obviously great at this since there is a feeling of connectivity with the creator. I’m glad I have focused most of my efforts into making a huge amount of videos. I still create blog posts but they always feel inferior to a good video.

    Also, for those of you that are feeling apprehensive because video creation seems like a difficult thing to do, just get started and avoid any idea of perfectionism. I look back at my old videos and cringe but they were necessary to get going. Not saying my new videos are the highest quality but they improved immensely from sheer volume and taking feedback from my subscribers along the way.

    Good luck to you and don’t be a slave to AI tools. Shortcuts always come at a price. Just be yourself and make the content you would enjoy watching! Also, be extremely patient. Most people give up before they actually have time to succeed at something. Pick something that you will do when times are good and when times are bad and you will have your success along the way!

    1. People from every countries all love the quality of person like you.

12. Depends on your audience.
    As an ex-marketer for Apple and have grown multiple businesses I can say that not all audiences will be in YouTube.

    My primary audience are exclusively consuming information in the written form. The type to print articles so they can read on vacation (Wall Street journal, economist, MIT Technological review etc)

    These type do not want to watch a video of any type.

    I have 600 videos on YouTube using the help of VidIQ to establish keywords, tags, titles and descriptions etc. also had a videographer, editor, high end equipment so they are all professionally shot; but only have 700 subscribers with minimal lead generation. It has been a time and resource sink.

    My SEO has brought in 90% of our clients and establishing us as the professionals in the industry. This is how we get recognized for local awards and recognition as well.

    1. Agree, marketing is all about testing.

    2. Heavy lessons… kudos for sticking with it. And knowing when to quit…

    3. Hey Danny, you can improve the viewer and subscriber base by getting help from a professional YouTube SEO specialist like me. I’d be happy to help you

    4. I prefer text.

    5. yup.

13. The key phrase here is, “Once your videos break through…”. For the overwhelming majority of us that should be understood as, “If your videos break through.” And it is a really big “if”.

    1. A VERY BIG FAT “IF”😂😂

14. absolutely love you bro. This is crazy. Exactly what I needed to hear. the synchronicity is freaky. love man, thank you so much.

    1. You are welcome! Glad you find my content valuable!

15. YouTube is massively saturated with irrelevant keywords and finding something in a legit search comes up with a whole lot of crap.

    1. When that happens, I think that just means there isn’t enough content on that specific keyword

    2. @@mr.hatem_ yep lol

    3. like this.

    4. It’s very inefficient in some ways. E.g. I wanted to learn how to speed optimise my site. I found the most viewed video on the topic in recent time (past year?). It was horrendous advice. Literally installing an off-suite WP plugin (huge security red flag) and only at the end of the fucking 20 min video did the creator disclose that this plugin puts their nasty logo on your **HOME PAGE**.

16. Very interesting and informative. But I’m 21 and I’m bored with videos everywhere already, I’m so over snippets of information and people jumping all over the place trying to sell me stuff. It’s like a constant stream of 1990s Amercian Infomercials….again… I’m beginning to want information that has more to it, more substance (I’m beginning to sound like my mom). I’m tired of following behind a lot of vids (some really well done, very entertaining, slick and creative etc)…but the overall feeling is information deficit. Constant stream of stuff with no back bone. But i see what you mean

    1. You should take a break

    2. You made a very strong point.

    3. I totally agree , most videos now are more of a sales pitch than anything else – Once you know what the formula is, you cannot unsee it. lol.

17. SEO is far from dead in 2024 brother… it’s evolving!

    AI might change the game, but the core principles of search remain the same which is to provide value, building authority, and connect with your audience. I would say YES diversifying strategies like incorporating YouTube is smart, but dismissing SEO altogether? That’s a rookie mistake. Look, the future is about blending the best of both worlds: mastering SEO while leveraging the power of video content. All I will say is Adapt, but don’t abandon!!!!

    1. I couldn’t agree more!

    2. I agree too… SEO is evolving, not disappearing lol

    3. I think what Wes is trying to say here is that platforms like YouTube are becoming a game changers but they complement rather than replacing traditional SEO.

    4. It’s about using every tool in the toolbox to stay ahead, not abandoning the fundamentals that have proven to work. AGREED!

    5. It’s evolving in favor of AI and Google themselves, NOT in favor of content creators, a big difference.

18. 🎯The NEW Way to Attract UNLIMITED Clients (Without SEO): https://wesmcdowell.com/youtube/

    1. Wes, like many other people, I am not in a postion to make videos for my website, so I can get on Youtube, so what can I do? Thanks! Love your videos, Andrew

19. This is great advice. The days of creating text content and trying to get it to rank in Google — without the authority that comes from video are 100% over.

20. My biggest challenge to this is learning how to make good youtube content is an entirely new skillset you have to learn, and the equipment isn’t that cheap. You’d also have to learn video editing, have a computer to do it on, need the software to do video editing, etc.

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