2023 Facebook Ads – Tutorial For Beginners (Step-By-Step, NEW Local Lead Generation Strategy)

This is a full facebook ads tutorial for beginners! In this video, we dive into everything from the ad copy, targeting, creative and testing process.

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00:00 Intro
03:59 Setting Up Your Business Manager
08:47 The Campaign Level
11:15 The Ad Set Level (Targeting and Placements)
21:03 The Ad Level (Picture/Video)
27:53 The Ad Level (Ad Copy)
38:15 The Facebook Form
43:30 Connecting Form To HighLevel CRM
45:47 Testing Your Ads – Basic Navigation
52:19 Testing Your Ads – When To Make Changes
1:02:25 Testing Your Ads – What Changes To Make
1:09:51 Scale Your Winning Ads
1:17:20 Outro

37 thoughts on “2023 Facebook Ads – Tutorial For Beginners (Step-By-Step, NEW Local Lead Generation Strategy)

  1. i would like to download your Resources mentioned in video (ad copy creation sheet, etc.), but i am from Latvia-so of course when i put my phone number its invalid…, is there a way i can download them?

    1. Great instructions thanks. I have a non US number Can you send me the resources?

  2. thanks for this masterpiece you deserve more likes and subs for the value you are providing :>

  3. I bought udemy course and they didn’t include this kind of updated content. love you bro. thank you❤️

    1. You’re welcome! Glad I could help 🙌🏽 if you have any questions feel free to ask

  4. I am currently watching the part about the facebook form. How can i connect my sales funnel from highlevel to the sign up button instead of using the facebook form?

    1. Good question! I usually recommend lead forms because they seem to get better lead cost without sacrificing much quality at all, but if you’re using funnel for a specific reason it can work just as well. In the Ad Set Level you’ll see up top where it says “Conversion Location” you can choose instant forms or you can change it to “website”. That is where you’d change it. Then on the URL in the “Ad Level” you’d just put the URL to your funnel.

  5. Dear Tyler Tumminelli 😍thanks🙏 a lot for this fantastic tutorial which help me a lot🤩

  6. Hi Tyler, amazing video!!
    I couldn’t get the free resources courses on my email, I checked my spam folder as well and I couldn’t find anything.
    Could you possibly help me out with that?

    1. Hey Amin! Thanks for the feedback. Yes. What’s your email? I can take a look and manually send if for some reason it didn’t go through

  7. Because I am a counselor and want people to call me directly is it ok to use the ‘call me’ option rather than the ‘instant forms’ option in the ad set level? Thank you for a wonderful video by the way.

    1. Hi Lee! You’re welcome. I’ve worked with a lot of cash based practices and counselors actually. Id still advise to go for instant forms and then on the thank you part of the form you can put a button that tells them to call you to schedule. That way, you still get their information. You always want to go for “1 foot in the water first” rather than trying to get someone to jump all the way into the water. It’s a lot easier to get someone to fill out form than call because it’s less resistance. And then you’ll still get the ones that are ready to call right away, but you’ll also get leads that you can nurture over time.

  8. Hey man, is there a way to upload a data list that I have to Fb and try to target those People?

    1. Yeah, so you’d have to create a custom audience. To upload your list for use as a Custom Audience, head to Ads Manager, then click on Audiences on the left. From here, click Create a Custom Audience. Depending on your situation, I usually don’t recommend doing them. I just made a new video explaining the targeting strategy a bit more in detail.

    2. @@tylertumminelli thank you for the reply. I’m specifically targeting people turning 65 in my area. That’s why I asked because I bought a data list and was thinking if there’s a way to target these people.

  9. I really enjoyed your content… I am actually running a campaign that seems to be promising! Do you answer questions?

    1. @Tyler Tumminelli  I can say I have been building lead list from Facebook, but I am almost not closing them. It’s like to me the ad is directed to the people that are not serious about getting their home cleaned. By the way. I have a cleaning business. I watch your sales video and more like the sales process in general. I am having a hard time fitting that into my own industry( cleaning company). Can you please help? How do I contact you?

    2. @@upstraightcleaning Cool. So this is a normal part of the process. First step, is lead generation. The second step is appointment setting, the third step is sales. I’d have to really dive into your numbers more to figure out where we can make improvements. Here’s my personal calendar and I’d be happy to help you find a solution over the phone. scalelocal.com/schedule

    3. @@upstraightcleaning Also, check out my highlevel tutorial. That goes into the lead management process a lot. Even if you don’t use that software it’ll still be helpful to see what happens after we get leads.

  10. Tyler what an awesome FB Ads tutorial. Thanks. I have one question and has to do with the offer. As a restaurant we would offer a Free App or Entree or a BOGO free. How would I go about doing this so that when the customer comes to the restaurant to redeem the offer. The customer would complete the leads form to get the offer but where do I set-up the offer to be redeemed at the the restaurant?

    1. Thanks! Interesting use case. There could definitely be a couple of different ways to do this. One could be emailing them an E-Coupon when they opt-in. Could quickly design something using Canva’s templates. Another way could be to get them to text you “redeem” when they redeem the offer. I’m sure there are things you could do with QR codes as well, but that is not my specialty.

  11. Hey Tyler, great content! I got into the training course but I was wanting to ask if you could send me a copy of the Making Improvement Google Document please. Also the Ad Copy Library Google Document and the FB creatives Google Document.

    1. Yes ill forward this to my team and if we have your email we’ll send it all over

Comments are closed.