How to Write a Newsletter People Will Read // An email newsletter is a great way to access your readers and followers directly. But how do you write engaging email newsletters that will have followers opening them, reading the content, and clicking on the links within the newsletter? That's exactly what we'll be talking about today, so stay tuned if you want to learn how to write newsletters that people will actually read.
Links Mentioned:
Use Kit for email newsletters:
Subscribe to my Mandi Lynn Bell newsletters:
Subscribe to my YouTube newsletter:
Read Grow Your Author Platform:
Read the entire Marketing for Authors series:
1:00 – Why are newsletters important?
1:50 – What the goals of your email newsletter should be
3:00 – What to write in your newsletter
3:53 – Step 1: brainstorm ideas
5:15 – Step 2: chose four content categories
6:38 – Step 3: create a content schedule
8:02 – Step 4: write the email
10:03 – Step 5: writing the email subject
11:55 – Step 6: send your email
→Book Cover Design Courses:
→Book Formatting Course (print & ebook formatting):
→Writing Stickers:
→Newsletter:
→Hiking YouTube Channel:
PLANNERS – – – – – – – – – –
→My Writing Planner:
→My Novel Outline Planner:
→My Book Launch Planner:
→2025 Writing Planner (paperback):
→2025 Writing Planner (printable):
NON-FICTION BOOKS – – – – – – – – – –
→How Your Book Sells Itself:
→Grow Your Author Platform:
→Book Sales That Multiply:
→Secrets to Selling Books on Social Media:
→Plan a Profitable Book Launch:
FICTION BOOKS – – – – – – – – – –
→Meet Me at the Summit:
→Let the Rubble Fall:
→The Trail to You & Me:
→Essence:
→I am Mercy:
→She's Not Here:
→Mr. Moon's Big Move:
FIND ME ONLINE- – – – – – – – – –
Content for writers: @mandilynnwrites
Content for readers: @authormandilynnbell
MY FAVORITE TOOLS- – – – – – – – – –
→Find KDP keywords and categories, PublisherRocket:
→eBook Formatting, Kotobee Author:
→Social media graphics, Canva:
→Music in videos, Epidemic Sound:
→Email software, Kit:
Mandi Lynn published her first novel when she was seventeen. The author of multiple books, Mandi spends her days continuing to write and creating YouTube videos to help other writers achieve their dreams of seeing their books published. Mandi is the owner of Stone Ridge Books, a company that works to help authors bring their books to life through cover design and digital book marketing. She is also the creator of The Book Launch Planner, a planner designed to help authors publish and market their books. When she’s not creating, you can find Mandi exploring her backyard or getting lost in the woods.
#emailnewsletter #newsletter
DISCLAIMER: This video and description contain affiliate links. By purchasing a linked product or service, Mandi Lynn will receive a small commission at no additional fee to you.
Who are the subscribers that you’re talking about? This might help me down the road if I find a publisher
I always get excited when I receive your email so I can jump on YouTube to watch your videos ❤❤
I want a VW bus 🚌! 😂❤
So this is great and all, but how do you actually collect the emails for your newsletter? Personal author site? Author store/site on Amazon? Something else? Also are there good but free or dirt-cheap options? (I’m so broke.)
You have to use a service. I personally use Kit. But before I had the budget I used mailchimp
You can also use substack- it’s free – and that’s what I use because I’m also broke 😅
Thank you for the tips in this video, Mandi. I have been hesitating for so long to create a newsletter because I don’t know what to write. I’m currently working on to get a newsletter out soon, and I will definitely take note of these tips for it
I really enjoyed your videos—they’re amazing! 🌟 However, I noticed they could reach an even wider audience with proper SEO. Optimizing your titles, descriptions, tags, and hashtags can dramatically increase views and subscribers by helping your content rank higher in search results.
Great content deserves the visibility it warrants, and I’d love to help your channel grow with customized SEO strategies.
currently reading your first book, Essence, Mandi. After the first few chapters it is getting better… 😉
Seriously, I’ve been looking to up my game with my newsletters. Great advice. Thank you.
This was so helpful, thank you!
Really great video and helpful content. Thank you!