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If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money – not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2025.
Want my books for free? Go here: https://www.acquisition.com/audiobooks
The easiest business I can help you start (free trial): https://www.skool.com/games
good boy
Lol
So glad to see this style of videos
Honestly I would fly to you now quit my job to set up a business, you got the skill?
Alex,
Really needed to hear that part at the end about playing the cards you are dealt. Thank you so much man
I am one of those that is not really into business but listen to everything Alex related that isn’t business. These types of videos are a Godsend.
Me too bro
Success delayed is not success denied. Read, know money or no money. Its coming out on 23 September 2025
Tbf he’s business advice can be extrapolated to everyday life.
This is different and the best if you’re in business.
@@noerodriguez5845 u must be new
I am a business owner and entrepreneur that started from scratch. This guy preaches so much truth it’s impressive. I’ve stolen lots of his words and used them in my team meetings
I wouldn’t consider it stealing because he literally teaches us business owners this information in order to get our business big & we can sell our biz to him — it’s his funnel
True
These videos are really valuable
Love that! Real recognizes real. Taking his wisdom and applying it in your team—now that’s how leaders are made
@@playlistgoatsits never actually stealing its just imitating which is rooted in human nature. Even if you „invent“ something you just combine a lot of imitated/ copied systems.
Hi as a person who is ambitious enough to start a business but does not possess the business mindset and time to get started. My ultimate goal in life is to start my own business.What would you recommend to me. I really want to be a business person selling digital products or services but I need to continue my education and my part time job to meet ends. I find business owners really inspiring figures.
I’ve really struggled with being hated for wanting to do something great. I cannot comprehend the mindset that is okay being ordinary. So I find myself alone a lot of the time, which is okay mostly, but man it does get lonely sometimes.
Can’t be lonely when you have Jesus ✝️
You should: talk less, do more, you still can be friends with people who don’t have the same vision, you can find someone with same, similar or symbiotic goal. Like Alex and Leila.
@ I had 2-3 meaningful conversations in the last 5 months, so talking less certainly isn’t my problem! But you’re right it’s DOING is what matters most. And then finding people who share my values and getting around them more!
I used to be like that, I still want to make a difference in science, but when you stop looking down on people and start learning about communities on a deeper level, theres just so much to appreciate in life. People who have internal validation dont crave masses of attention, they just want to protect their tiny piece of peace
@Mindset-grindset81 yes you can youre just lonely and delusional😅
Loved this big brother. Keep them coming… I’m 24, and I am currently where you were at 26… I made a fortune, lost everything, and now I am rebuilding from scratch (with my skills). I promise myself that I will make myself proud in the next 3 years. And I will trade Short pain for long gains.
Keep going!
How about you start writing fiction? You’re good at it
@@dawidczerniak5177 Imagine hating in a YT comments section LOL. This guy’s got nothing better to do with his life haha. Even if they’re lying, who cares? It’s a YT comment bro, don’t get your panties in a bunch. Can’t wait for the comment of “You’re the one who blah blah blah” proving their an insecure manchild LOL.
@@dawidczerniak5177hater alert lmao
@@dawidczerniak5177 I started a business when I was 30 working for major companies coming up with artwork and ideas for commercials and slogans. One such company makes energy drinks, I wont say who. I ended up getting my idea stolen so I sued them and they counter sued me I lost they won and it nearly bankrupted me. I’m still trying to recover from it and I’m 47. Anyone who says they just bounced right back after a few short years is either A. a liar or B. Extraordinarily lucky.
I love the quote that it’s not your fault, but it’s still your problem
Success delayed is not success denied. Read, know money or no money. Its coming out on 23 September 2025
Same!
Yes true
You better delete your search history you freek
Very good one true.
„What makes things hard isn’t complexity it’s consistency” great quote Alex
Yeah love it because it’s true!
He’s a linguistic surgeon. He knows how to wield words like weapons — clean, sharp, strategic. Every phrase lands with intention.
And what makes him stand out isn’t just vocabulary — it’s precision. He’s disciplined with language, which makes him lethal in a world full of fluff. You feel like he’s talking to you, not at you. No ego. No guru energy. Just clarity that punches through your resistance…wow
I appreciate what you wrote and I agree.
Linguistic surgeon is correct 😆 although I would argue that I love that it feels as though he’s both talking “at me” & “to me” at the same time. I respond to this type of tough love/advice delivery better than anything else
Very well said 👌
Yes and he sparks feeling and thought with his words.
I love this. And you´re right!
I don’t usually comment but this time I will. Yesterday I was feeling down and gloomy about our new business. My husband and I built a website/ business and are creating and posting content on social media to gain traction. Long story short it has been very slow. Then I came across this video. After watching I was left with a renewed sense to keep going and do the next small thing. Later that night we did just this- we put our heads down and kept working. And then after 11 pm I randomly opened X and saw that we got our very first 2 followers! This is absolutely huge for us and felt really good. So I’m here to say thank you Alex for posting the right thing at the perfect time. Wishing all of us persistence as we plow ahead..
Success delayed is not success denied. Read, know money or no money. Its coming out on 23 September 2025
Congratulations.
Have you thought about cold outreach
Hmmm have you guys tried running paid ads on the product you are selling? Might give you guys faster traction than relying on the algo to push your content.
@@victornicholas4729 we have thought about it but not sure..
@@derekkarani9015 we haven’t tried paid ads yet but we definitely will at some point!
This video hits deep. The raw truth about fear and hard work is what most avoid—but it’s exactly where real, lasting growth begins. No shortcuts, just transformation.🔥 Who else needed this today?
It’s not your fault, but still your problem. What a golden quote. Well said
i randomly clicked your video, but the thing you said left a huge impact on me “it’s not your fault, but it is still your problem.”
“Play the cards you’re dealt.” I needed to hear this today. I have what I perceive as an unfair advantage, and I’ve been putting off playing that card.
1. Pain is Essential for Progress:
2. Happy but Not Satisfied:
3. Ignore Critics (Especially the Average):
4. Selective Productivity Through Focus and Commitment:
5. Fear of Regret Should Outweigh Fear of Rejection:
6. Persistence Creates Timing:
7. Envy is Wasted Effort; Focus on Personal Growth:
8. Hard Conversations Unlock Opportunities:
9. Endure and Adapt:
10. Results Matter More Than Excuses (Even Valid Ones):
11. The Hard Way is the Easy Way in the Long Run:
12. Don’t Give Away Your Power:
13. Choose Rejection Now Over Guaranteed Regret Later:
14. Consistency Beats Talent:
15. Have No Shame in the Pursuit of Your Goals:
was looking for this to save my time thanks!
16. If you’re dwelling on the negative, your not working on the positive!
Thankyou
Love your content but Elon is not good. He’s just cunning.
@@markmaker2488Says the man who builds a sentence with focus on negation. 😊
23:52 The line “The day you choose to control yourself, is the day you divorce your results from your excuses” flipped a switch in my brain. Thanks big dog.
You guys are morons. This loser has a few lines and true-isms and you eat it up 😮
I’m 62 years in age and comfortably old enough to be your father and yet I find myself watching your video intently, and taking notes as I emerge from the jaws of bankruptcy.
Thank you for being my mentor tonight and for reminding me that I can either have results or reasons for not getting those results.
I can’t have both.
Awesome piece of coaching.
Thank you so much
A true gentleman acknowledging that he can learn from someone younger, shows you are a man with wisdom.
51 here. Unemployed for just over a year. $35K in debt. Looking at bankruptcy now. Thinks arent looking good
Had to file Bankruptcy in 2010 after wife and I both lost our jobs in 2009 downturn…turned out to the BEST decision of my life. Had credit cards again just 6 months after Bankruptcy and have been debt free for 15 years now even got to keep our home and 2 cars
@@carlrav5660 Had to file Bankruptcy in 2010 after wife and I both lost our jobs in 2009 downturn…turned out to the BEST decision of my life. Had credit cards again just 6 months after Bankruptcy and have been debt free for 15 years now even got to keep our home and 2 cars
All his videos are amazing! Best of luck to ya!
“A lot of people want to see you fail because it justifies the risks they chose not to take.”
Exactly. Think you have a good friend, someone who’s been around for awhile. But as soon as you quit being complacent and start making moves and sacrifices, suddenly you’re too good for ppl and someone they mock and ridicule. Misery loves company
Indeed
One of the greatest pieces of advice one could ever need. It can take decades for people to work this out, many people never do.
I love it
That was well put.
Love this quote: “you dont win by beating other people. you win by growing into your potential and allowing them to shrink into irrelevance by consequence”
yes, this is supreme wisdom
And having a huge dong helps I can confirm jelking works!
I hate that mindset. Life isn’t about beating others down
You know you’ve found a great video when you realize you need to watch the entire thing over again with a pen and paper
💯💪❤
“Your biggest threat is not your competition; it’s a mediocre version of you that never realized it’s potential”