The speaker is discussing the development of a product. They mention that they have a good understanding of what the product should look like and the category it should belong to. However, they highlight that an important aspect they haven’t determined yet is the financial aspect, specifically, how much they should charge for each unit of the product.
The speaker suggests that the fourth characteristic they need to consider is the pricing strategy for the product. They propose that the product should be priced at $15 or more per unit. This means that they are considering setting the price for the product at a minimum of $15 per item, but it could potentially be even higher.
In essence, this snippet is about the need to determine the selling price of the product, and the suggestion is to price it at $15 or higher per unit. Pricing is a crucial element in a product’s success, as it directly affects profitability and market competitiveness.
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