Google’s AI Just Killed The Marketing Funnel 🤯

*FREE GUIDE: 📘 The Content Creator's AI Blueprint* –

*Google spent one week quietly dismantling the funnel you've spent three years building — and almost nobody on stage said it out loud.*

At I/O 2026 everyone covered Gemini 3.5 benchmarks. The real story was three shipping announcements — a brutal *Search core update*, Universal Cart with the *AP2* agent payments protocol, and Google Omni avatars — that together rewrite how customers find you.

What you'll learn:
✅ Why SEO just became the most *unpredictable* channel in a decade
✅ How agents will buy *without* your customer opening a browser
✅ The 4 shifts that buy you 12-18 months of runway

The buyer making your customer's next purchase decision isn't your customer anymore.

#AI #DigitalMarketing #Entrepreneurship

First Movers is Julia's AI company focused on helping working professionals and founders create massive efficiency in their businesses and workplaces.

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37 thoughts on “Google’s AI Just Killed The Marketing Funnel 🤯

    1. “Ai Agents killed the SEO marketing star”…. I am clearly not a professional lyrics writer… I will see what gemini can do with it. – and got this – A-i killed the S-E-O star. 🙂

    1. People? that a broad assumption because I guaranteed my neighbors are still using google and oblivious to all this.

    2. @rmcbrideyep. Most are sheep. Google dominates as they are just too big to fight.

    3. Those are all based on Bing/Microsoft and I have proven multiple times that it is much easier to rank first page for inbound lead gen. However the user base is a fraction of that in the Google space, and this is key to pay attention too in small population areas. GBP is where the focus needs to be to keep visible above the fold. – As a SEO professional, I have been following this trend closely, its kind of old news in the SEO circle. Page copy is now written and optimized for ai powered search, not so much for human search. GBP is the king to help brick and mortar business stay above the fold. Old school SEO and agencies will be soon replaced by SaaS marketing apps. Human critical thinking will still be required to manage and create strategies for marketing, that will never be replaced by Ai. Just need to shift our thinking and stay ahead of the wave.

  1. I appreciate this info, but I have a really high skepticism for customers simply handing over their wallets to allow for agents to make purchases unless there is a very strict rule set such as “buy 1 when price is 20% lower than X value”.
    Yea, it is getting harder to tell that AI content is actually AI. But here’s the thing, soon only agents will be watching your AI video.

    1. I disagree. People are overtrusting in tech. We already have fridges that take a photo of your fridge’s content every time you close the door. And sends the photo to you phone. Called fridecam. The ai agent can read that image and order when it sees your are low on something. And people ask Ai for recipes . No reason to think once it gives the recipe you would not say to it to find and order the ingredients . There are a lot of places where people already allow AI to buy for them. Saw a video where a guy allowed his chatbot to book an entire vacation for him. He did not even know where he was going to untill everything was booked. and it was a well thought out trip.

    2. Yes. A lot of people still don’t trust the traditional payment methods let alone giving full access. Maybe in USA people may adopt rest of the world is still far away

  2. Gemini told them this would be more profitable for everyone, but it was hallucinating.

    1. I spend more time handing out business cards and direct emailing.

  3. so if Google creates videos with their own AI – Will they flag on YouTube those videos too?

  4. Thanks for your channel and insight. As a Transmedia producer, you are helping me leap frog my competition.

    1. Yes but other people forget that marketing keeps changing, we don’t use newspapers and email to market anymore, just as the shift is happening again… Marketing agencies were a scam and now have basically become obsolete.

    2. @sparksrugby failed techniques go obsolete. Plenty of old ones still work great. A person will an ability to sell product will never go obsolete in a capitalistic society.

    3. ​@campion04 you remind me of people before e-commerce and SEO, unfortunately people have been replaced by technology in the marketing game.

    4. @spa@sparksrugbyahahhahahahahahahahahahahah. This is so cute.

      I’m not the one panicking because my entire business is latched onto google’s teet.

      When you get to the point where you are sooooooo good at what you do that people are lining up for your services without needing to use google, contact me again.

  5. It’s funny I just had Claude Fable 5 read this transcript and it said it’s 80% lead generation. Lol said its dramatized and the 90 day window is meant to lead you to them. That the 3 reveals are stitched together for for drama.

  6. This is the result of a search engine monopoly where everybody rely on only Google for searching for web content. If there were other players in the market who still keep to the model of delivering real results from websites, this would not have happened. If Google makes the rules and give you an AI result generated by an AI agent that they can control, that is what we will get instead of real website URLs from content creators who are experienced experts. It all depends on what we as the people choose. To use another industry as an example, people can choose if they want to make a print from an AI image they themselves or someone else created, hand made art will disappear and artists will only create because they want to express themselves through their physical abilities and ideas. Our whole life and existence depends on they choices we make and what we, the people allow to become the norm and the only source of truth.

  7. Good segment thanks, digital outdoor displays and billboards will see a uplift. Eyeballs, old school.

  8. This is going to backfire as soon as people realize everything is fake. I can’t wait for humans to start rebelling and demand working with real people and not an AI agent.

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