In this podcast episode, the host welcomes Ernesto Bahia, a platinum affiliate on ClickBank, to discuss affiliate marketing and media buying. Ernesto shares his journey from a corporate job to e-commerce and eventually affiliate marketing. He emphasizes the importance of learning and adapting in the affiliate marketing space.
Ernesto mentions that he started affiliate marketing in 2018 and initially struggled with e-commerce. He found success in affiliate marketing by focusing on higher-ticket products and utilizing Facebook ads for media buying. He prefers CPA (Cost Per Action) offers over revenue share due to the predictability of cash flow and simplicity.
Ernesto’s primary criteria for choosing offers to promote are a high average payout (around $130 or more) and a clear understanding of the offer’s potential profitability. He highlights the benefits of CPA, including faster cash flow and no worries about refunds or chargebacks.
Regarding friction points when testing new offers, Ernesto mentions the importance of having vendors offer a testing budget to affiliates, especially platinums with a proven track record. This budget helps affiliates determine whether an offer is worth scaling.
Overall, the podcast episode provides insights into Ernesto’s affiliate marketing journey and his approach to selecting and promoting offers.
Ernesto is the BEST! and he’s a BEAST!