How Much Money Does My Soft Play Centre Make?

Have you ever wondered how much profit soft plays centres make? I own a chain of these, so in this video I thought it could be interesting to share a full breakdown of the revenues these businesses can make and how I have tweaked the model for success.

I bought a £10M Food Wholesale Business:

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Who am I?
My name is James Sinclair and I'm the founder and CEO of The Partyman Group of Companies. I started building my business when I was just 16 as a family entertainer after that I built up an entertainment agency, then moved into building a leisure and day nursery businesses. Today we operate a £30 million business which includes leisure, childcare, outdoor attractions, commercial property, arts and crafts manufacturing as well as one of the UK’s oldest Ice cream companies; The Rossi Ice Cream Company.

38 thoughts on “How Much Money Does My Soft Play Centre Make?

  1. The value in these videos is insane, Thank you so much for telling us how it really is in business and giving us advice on how to improve the business model!!! This is why I watch every video you post on here. 🔥🔥🔥

  2. I’m a business owner. I know and practice a lot of this stuff, but still found your video really interesting, especially as you’re in very different sectors. You should definitely go and talk at colleges or universities if you can find the time. I’d have loved to have someone like you come and talk to me when I was an 18-year-old business studies student.

  3. I came to this video thinking it was an ad, wondering where the sell was. I left this video with knowledge and as a subscriber. Your delivery is exceptional, congratulations on your well deserved success

    1. He has a
      BUYING BUSINESS MASTERCLASS but yeah, not really selling it that hard, and that’s great

  4. Just been looking at companies house, and checking out his portfolio of companies. He’s legit for sure and worth a few quid. He has 12 active directorships so this man knows what he is talking about. Hats off to the knowledge and sharing of info. Nice one.

    1. 27 active companies actually but companies house has me existing at 4 different people. Who knows why ! Thanks for your kind words.

    2. @ where do you find the time? Even if all these were managed by a trusted and faithful manager, and with your YT channel you have to be doing 12-16hrs a day? Similar to Daniel Louisey from Asheville, another of my YT subs. Where is your work/life balance set James? Recreation, partner, relaxation etc? Serious question!!!

    3. @@Grumpygrandad68 I do work every day, but I don’t manage any of it. It’s just not my skill set; never has been.
      I’ve always employed people to do the managing. I am growing the companies they’re operating them.

      I think “who can do this better than me not how can I do this”

    4. @ do you find it difficult seeking the right trusted manager? What is retention like James? You must have such trust and treat them well, it’s the only way. Carrot or stick?

    5. @@Grumpygrandad68you should listen to his podcast. Breaks down loads of info like this ‘Business Podcast with James Sinclair’

  5. Can’t begrudge people like this a single bit of their success. 100% deserved and imagine what you’d learn if you could spend a week with them.

  6. I don’t know how I got here. I opened youtube to find some music to play in the background while I work, now I’m 15 minutes into evaluating whether a soft play empire is for me or not.

    1. Yeah, my fate too, very engaging presenter and entrepreneur, from humble acorns grow mighty trees. I’m gonna go find some assets to sweat.

    2. This particular pooh-trap has also captured me. Walking down a country lane, then BAM, hanging upside down from my leg from a Youtube tree, building my soft-play empire.

  7. Sounds like the day nursery combined with the play area is a recipe for success that you’ve found you essentially have a captive audience of kids who know full well that behind the wall of their day nursery is a huge play area and they all want to visit and they want to come and play

  8. I did the numbers on a soft play centre near me and realised it wasn’t making much money at all and couldn’t understand why they wouldn’t add more functionality and services into the huge space. You sir have confirmed my worries and my ideas!

  9. No course being sold. No pie in the sky rubbish. Just valuable business insight. What a great channel.

  10. Not sure why this video popped up on my feed, thought I’d give it a watch for a couple mins regardless. Ended up watching the entire video and subscribing. Your delivery and knowledge/information is valuable within any business, keep up the great work!

  11. Started the video thinking this place looks familiar, only for you to confirm my suspicion😂Been to that exact same location when I was a kid roughly 15 years ago. Grown up now and finding out who the owner is a full circle moment😂Great video, appreciate the knowledge and also for giving me a good memory to look back to

    1. I’m imagining how much your mind was blown by the owner being the guy who used to jump around and entertain the kids!

  12. I think I learned more about running in a business in 15 minutes watching your video than I did in 20 years working for a multinational corporation. Thank you for being so open, honest and frank about your business and what you’ve learned. I wish you every success.

  13. This is better than school and uni 😅 so much info, inspires new entrepreneurs, and shows numbers and what it takes to get into and run a business!!!

  14. I was totally sceptical about this fella when he popped up in my stream but having watched a bunch of videos now, all he does is give solid advice it’d take a decade+ to learn on your own. I can’t help but root for the guy, hope he continues to do well.

  15. This video makes me realise how much small businesses are being taxed to destruction.

    VAT
    National Insurance
    Corporation Tax

    And now the new budget…

  16. This is the best business video I’ve seen on YT by far. Nothing beats experience explained with no other interest than help and share knowledge. Coming from a startup founder, I’ve just realized how much great business can be made besides tech. Awesome James!!

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