How to Manage and Run a Scaled Media Buying Business ft. Red Hot Marketing

The video discusses a podcast episode featuring two guests, Andrew Contreras and Julian Reyes, who run a successful company specializing in creating and optimizing offers for affiliate marketing. The podcast covers various topics, including their origin stories in the industry, building an in-house media buying team, and the importance of selecting, training, and retaining media buyers. They discuss their compensation structure for media buyers, the different traffic channels they work on (Facebook, YouTube, native, email), and their approach to hiring the right people, emphasizing the importance of focus and culture fit. They also mention a trial phase for new hires to ensure a good fit before committing fully.

 

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2 thoughts on “How to Manage and Run a Scaled Media Buying Business ft. Red Hot Marketing

  1. Will you make podcast with Cole Danielson?
    very interesting person in my opinion

  2. Yet abother amazing podcast..In fact, this is the best one I’ve heard yet???????

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