I recommend creating both a Sponsored Products and Sponsored Brands campaign to drive a full-funnel advertising approach. If you do not have a product video for the Sponsored Brands campaign, feel free to just focus on the Sponsored Products campaign or use the Amazon Ads Video Builder tool (referenced at 30:50).
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🔔 DEBT TO DOLLAR$🔔
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⏲ TIMESTAMPS ⏲
0:00 How PPC Works & Where Ads Are Placed
4:28 Full Funnel Approach (Ad Strategy)
5:45 Types of PPC Campaigns & Budgeting Strategy
8:20 Sponsored Products Campaign
24:24 Changing Metric Preferences
25:02 Sponsored Brands Campaign
31:35 Adjusting Campaign Settings
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Saw a lot of videos regarding this but this is the best one for sure. Excellent work buddy 🙂