I Built A $1M SaaS In A Hidden Niche

Zac built an analytics SaaS, and just hit $1M ARR, But here's the thing… you've probably never heard of it. And that's the whole point!

His business model is unique and that's exactly why he is successful. So, in this video, we break down why agencies are the dream customer nobody's building for and his advice for doing it all over again.

*30+ Business Ideas in Unsexy Niches:*

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Chapters:
0:00 – Zero to $1M
0:56 – What's your story?
1:25 – SaaS breakdown
2:24 – Business model
3:01 – Zac's background
3:34 – Find your overlooked business idea
4:16 – Tools and tech stack
5:01 – Building for agencies
7:10 – Risks to the business
8:02 – How to build a SaaS like this
9:19 – Advice for founders
10:24 – Pat and Gus reflections: the agency model

38 thoughts on “I Built A $1M SaaS In A Hidden Niche”

  1. It hurts me seeing this kind of contents, and seeing my reality and also not taking actions, and me thinking I will be a future SaaS builder 😕

    1. Just find problems and work on solutions don’t fall for starting with technology then building. dont say start with saas start with a problem build products that serve people

    2. That is the main idea to hurt you showing successful success and not say the other part of being enterpreneur

  2. How did they market the app? Email marketing, cold outreach, content or ad spend? Would really have liked more insight on this

    1. Figuring it out tbh. With Agencies it’s more contact them directly, content creation, want to just do the UGC thing, make content and double down but it’s not me to put my face in a camera. Looking for that ideas. Just have to get into it.

    2. @YusufEbr True.
      If being on camera doesn’t fit you, direct outreach or written content might be better anyway.
      Are you currently building an app for agencies, or do you already have something built?

    1. we keep requesting the same thing, he never asks those, bro please ask them about the marketing

  3. This is so timely and divine. I just started building my first SaaS, and guess what? It’s for agencies, cause I run an agency myself. So I was a bit unsure if it was the right model or better to sell to businesses directly, and this video is my answer. Thank you guys 👏

  4. Nice!! Some people make $1M ARR in 19 months, and here I am with 2.5K Total in 7 months. SaaS is a hard game to play.

  5. The part that always interests me with SaaS stories is what happened before the revenue — how they picked the niche, found the first users, and knew it was worth building.
    Anyone here working on a SaaS for a specific industry?

  6. Thanks for having me on! Feel free to comment if you have any questions about Hiro, building a Saas, etc. and I’ll do my best to be useful.

    1. hi! Thanks for the interview. The video doesn’t mention about the marketing side. In the age where coding is automated with AI, it is nowadays often mentioned that the marketing side will be the differentiator. After finding your target agencies in shopify’s partners page, how did you proceed? I guess you found each one through linkedin and did cold calling them one by one? Did you do anything to become viral to obtain users easily? What do you suggest about the marketing side to other starters? Thanks!

    2. Congrats, Zac! Quick question: How would you scale a SaaS built for digital marketing agencies that helps their clients get mentioned in ChatGPT, Perplexity, and other AI platforms? I want to find more clients. Thanks a lot.

  7. Finally we got a SaaS on the show.

    It would have been nice to hear a bit about the distribution strategy they have about acquiring clients

    1. It’s mindblowing the value you’re providing since Hubspot made the deal 💪

  8. Dude focus more on the marketing angle and ask more deeper questions. You keep putting out these glam videos that is too light on details and so they are pretty much useless to other founders and builders

  9. I tired to start an agency this year. And it has pivoted into me going freelance work in GHL and me wanting to build my own CRM. My only concern is, how much longer will agencies be around because digital marketing agencies are mostly a scam in my opinion.

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