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The Price Mistake That’s Costing You MILLIONS! (Fix This Now)

angeia502 mins

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✎ What’s holding your business back might just be your pricing. In this mastermind session, I sat down with Jonathan “JCron” Crondstedt, the former President of Kajabi, to talk about the real cost of undervaluing your offer. JCron shared how Kajabi went from a $6 million company to a $2 billion valuation, and the pricing mistake they made that held them back for years. If you're charging too little, people won’t believe in what you’re offering. Your price has to match the value you bring.

✎ JCron and I dove into value-based pricing strategies, lessons from launching Kajabi, and how little things—like sending a t-shirt to a customer—can bring in $600 million in growth. We talked about building pricing models around transformation and outcomes instead of cost or competition. If you're building software, running a coaching business, or selling a course, this conversation will show you how your price impacts how people see your value.

✎ I also gave a behind-the-scenes look at my Brandlytics software, we unpacked JCron’s book Billion Dollar Bullseye, and shared what really drives success for online creators. It’s not just about numbers—it’s about belief, purpose, and serving people at the highest level. You’ll hear from Tony, Brittney, Markham, and other members of our mastermind, and I hope it pushes you to rethink how you charge, own your value, and turn your mission into a movement.

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—————————————————————————–

Thank you for watching – I really appreciate it 🙂
Much love,
Evan
#Believe

50 thoughts on “The Price Mistake That’s Costing You MILLIONS! (Fix This Now)”

  1. Put a #Believe in the comments if you’re excited for this video and we might feature you in one of our next intros!

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  2. Imagine Evan Carmichael shows up in homelander costume to motivate us . Just kidding!!!! #belive

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    1. Absolutely! Michael is definitely a strong and trusted figure in the Bible—Amen to that! 🙌🙏 #Believe – Feb (from Evan’s team)

  5. I want to hire the coach in the wheel chair.

    What is his name and website address?

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    1. That’s a great goal! Keep working hard and stay consistent. #Believe – Team Evan Carmichael

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    1. Thank you for sharing that memory! #Believe – Team Evan Carmichael

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    1. Signing can be challenging at times, but don’t give up! Keep practicing and you’ll improve over time. Stay determined! #Believe – Team Evan Carmichael

    1. Thank you for your positive feedback! Keep up the great work. #Believe – Team Evan Carmichael

    1. Great to hear that you enjoyed it! Keep striving for excellence! #Believe – Team Evan Carmichael

  13. If u hold your XRP on exchanges then you’re taking a huge risk, I advise you move your assets to a decentralized wallet where you can easily connect to the QFS.

    1. Thank you for sharing your perspective on cryptocurrency storage. The safety of assets is definitely a top priority. #Believe – Team Evan Carmichael

    1. Great to see you’re feeling positive! Keep that positive energy going! #Believe – Team Evan Carmichael

  15. انا لا اعرف محتواك ولا محتوى الفيديو و لقد ضغطت عليه بالخطأ
    ولكن أحببت رغم عدد متابعينك و انشغالك الا انك ترد على التعليقات بسرعة و متواضع 🧡 ، من العراق .

    1. You’re very kind. Thank you for taking the time to leave a comment! Your support means a lot. #Believe – Team Evan Carmichael

    1. Congratulations on your success! Keep up the great work and continue to strive for greatness. #Believe – Team Evan Carmichael

    1. Evan Carmichael is a successful entrepreneur and motivational speaker who helps people reach their full potential. He shares valuable insights and experiences to inspire others to achieve their goals. #Believe – Team Evan Carmichael

    1. That’s an impressive achievement! Keep up the great work! #Believe – Team Evan Carmichael

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