5 Book Marketing Mistakes Self-Published Authors Are Making

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A couple weeks ago, I published a video about common mistakes new authors are making when they self-publish their books, but that was just the tip of the iceberg. There are so many mistakes you can make as an indie author, but today I wanted to talk about mistakes you're making when it comes to marketing your book. What things are you doing that is driving readers away, rather than attracting them to your book?

Links mentioned:
Book Sales That Multiply:
My Book Launch Planner:
Watch my previous video on self-publishing mistakes:
Learn more about book marketing:

0:00 – Intro
2:15 – Cross-over genres
3:45 – Releasing information too soon
5:14 – A vague book blurb
6:09 – A bad one sentence pitch
8:32 – Unclear who your ideal reader is

→Book Cover Design Courses:
→Book Formatting Course (print & ebook formatting):
→Writing Stickers:
→Merch & signed books:
→Newsletter:

PLANNERS – – – – – – – – – –
→My Writing Planner:
→My Novel Outline Planner:
→My Book Launch Planner:
→2025 Writing Planner (paperback):
→2025 Writing Planner (printable):

NON-FICTION BOOKS – – – – – – – – – –
→How Your Book Sells Itself:
→Grow Your Author Platform:
→Book Sales That Multiply:
→Secrets to Selling Books on Social Media:
→Plan a Profitable Book Launch:

FICTION BOOKS – – – – – – – – – –
→Meet Me at the Summit:
→Let the Rubble Fall:
→The Trail to You & Me:
→Essence:
→I am Mercy:
→She's Not Here:
→Mr. Moon's Big Move:

FIND ME ONLINE- – – – – – – – – –
Content for writers: @mandilynnwrites
Content for readers: @authormandilynnbell

MY FAVORITE TOOLS- – – – – – – – – –
→Find KDP keywords and categories, PublisherRocket:
→eBook Formatting, Kotobee Author:
→Social media graphics, Canva:
→Music in videos, Epidemic Sound:
→Email software, Kit:

Mandi Lynn published her first novel when she was seventeen. The author of multiple books, Mandi spends her days continuing to write and creating YouTube videos to help other writers achieve their dreams of seeing their books published. Mandi is the owner of Stone Ridge Books, a company that works to help authors bring their books to life through cover design and digital book marketing. She is also the creator of The Book Launch Planner, a planner designed to help authors publish and market their books. When she’s not creating, you can find Mandi exploring her backyard or getting lost in the woods.

DISCLAIMER: This video and description contain affiliate links. By purchasing a linked product or service, Mandi Lynn will receive a small commission at no additional fee to you.

#selfpublishing #bookmarketing #bookpublishing

Title:
5 Book Marketing Mistakes Self-Published Authors Are Making
Search terms:
book marketing, self publishing mistakes, how to sell more books