In the given statement, the speaker is discussing their approach to selling a particular product and how they strive to distinguish themselves from their competitors in their business. Here’s a breakdown of their explanation:
1. Product Differentiation: The speaker mentions that they are selling a specific product, and for this product, as well as all the other products they offer through their business, they always aim to find a way to differentiate themselves. This means they don’t want to just sell the product as-is but want to make it stand out in some way.
2. Unique Design: The speaker has identified that the design of the product they are selling has a textured layout that is not commonly found on Amazon. In other words, it’s a distinctive feature that sets their product apart from similar items available on the platform.
3. Competitive Advantage: By having this unique textured layout in their product, the speaker believes they have gained a competitive advantage over existing competitors who offer similar products. This advantage makes their product more appealing to potential customers.
4. Brand Recognition: Lastly, the speaker notes that this differentiation strategy not only helps them compete effectively but also contributes to building their brand’s reputation. By offering distinctive products, they aim to make a name for their brand, which can lead to increased customer trust and loyalty.
In summary, the speaker is explaining their approach to selling products, emphasizing the importance of product differentiation through unique design features as a means to gain a competitive edge and build their brand’s recognition in the market.
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