How This Author Funded $78k Using Kickstarter – Interview with Mary Mecham

What’s the secret behind funding over $78,000 for books on Kickstarter? I recently sat down to interview indie author, Mary Mecham, on her experience launching her first Kickstarter, which was wildly successful. We’ll be discussing how her existing platform impacted the Kickstarter, what she did to make the campaign so successful, what type of marketing she did, and so much more! We’ll also be discussing the special editions and why Mary chose to do a large print run, rather than work with typical printers such as BookVault.

Check out Mary Mecham’s Kickstarter, Legands of Neverland:
Mary’s Instagram:
Mary’s Website:
Mary’s Facebook:
Mary’s TikTok:
Free audiobook, Rapunzel's Gambit:

0:00 – Intro
2:34 – What type of platform do you have?
4:26 – What type of marketing did you do leading up to the campaign?
8:21 – Did you do any paid advertising?
9:53 – How important is a “special” special edition for a Kickstarter?
13:25 – Do you think most of your backers already knew who you were/read your books before?
15:00 – Did you design everything yourself, or did you hire someone?
16:52 – What is the process for an offset print run?
23:39 – What were your most popular rewards?
24:31 – What were your most popular add-ons?
28:17 – What parts of your campaign worked really well, and what do you wish you had done differently?
34:45 – What type of profit margin did you create for yourself?
36:22 – Who did you use to print your books and book boxes?
38:11 – What do you feel made your Kickstarter so successful?

→Book Cover Design Courses:
→Book Formatting Course (print & ebook formatting):
→Writing Stickers:
→Merch & signed books:
→Newsletter:

PLANNERS – – – – – – – – – –
→My Writing Planner:
→My Novel Outline Planner:
→My Book Launch Planner:
→2026 Writing Planner (paperback):
→2026 Writing Planner (printable):

NON-FICTION BOOKS – – – – – – – – – –
→How Your Book Sells Itself:
→Grow Your Author Platform:
→Book Sales That Multiply:
→Secrets to Selling Books on Social Media:
→Plan a Profitable Book Launch:

FICTION BOOKS – – – – – – – – – –
→Read a free book, Change of Flight:
→Sparks in Iceland:
→Meet Me at the Summit:
→Let the Rubble Fall:
→The Trail to You & Me:
→Essence:
→I am Mercy:
→She's Not Here:
→Mr. Moon's Big Move:

FIND ME ONLINE- – – – – – – – – –
Content for writers: @mandilynnwrites
Content for readers: @authormandilynnbell

MY FAVORITE TOOLS- – – – – – – – – –
→Find KDP keywords and categories, PublisherRocket:
→eBook Formatting, Kotobee Author:
→Social media graphics, Canva:
→Music in videos, Epidemic Sound:
→Email software, Kit:

Mandi Lynn published her first novel when she was seventeen. The author of multiple books, Mandi spends her days continuing to write and creating YouTube videos to help other writers achieve their dreams of seeing their books published. Mandi is the owner of Stone Ridge Books, a company that works to help authors bring their books to life through cover design and digital book marketing. She is also the creator of The Book Launch Planner, a planner designed to help authors publish and market their books. When she’s not creating, you can find Mandi exploring her backyard or getting lost in the woods.

DISCLAIMER: This video and description contain affiliate links. By purchasing a linked product or service, Mandi Lynn will receive a small commission at no additional fee to you.

#kickstarter #bookpublishing #selfpublished
Title:
How This Author Funded $78k Using Kickstarter – Interview with Mary Mecham
Search terms: kickstarter for authors, tips for kickstarter, publishing books on kickstarter

4 thoughts on “How This Author Funded $78k Using Kickstarter – Interview with Mary Mecham

  1. This is great, thanks Mandi 👍🏾 question for Mary: what creative did your ads person run to produce $11k in sales from such a small budget?

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