The video provides a step-by-step guide for indie authors on how to set up pre-orders for paperback books using IngramSpark, a print-on-demand service. It covers various aspects of the process, including selecting book specifications like trim size, paper type, and cover finish. The video suggests opting for black and white interiors to reduce printing costs.
It also discusses pricing strategies and the wholesale discount offered to retailers. The presenter explains that a lower wholesale discount can result in higher earnings per sale through IngramSpark but may discourage physical bookstores from stocking the book. The option to allow bookstores to return unsold copies is discussed, with the presenter explaining the pros and cons of each choice.
Overall, the video aims to help indie authors navigate the process of setting up paperback pre-orders on IngramSpark while providing insights and tips to maximize their earnings and reach a wider audience.
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