Can we build a luxury brand from scratch with just $100… in only 7 days?
After seeing what high-end factories really charge to produce luxury goods, we set out on a wild challenge: create a premium brand that looks and feels luxury — without spending luxury money.
We teamed up with Mayyar, a breakout designer from the Middle East who’s been featured by Complex, and asked him to do the impossible: design an entire collection on a low budget.
From mood boards and mockups to embroidery in a spare bedroom, this journey was insane. We sampled an entire collection, used AI to elevate our brand storytelling, and even pulled up to a legit luxury resale store in Las Vegas for a brutally honest review.
And the best part? We didn't need a warehouse or big investment.
But did our low budget collection command luxury prices? You’ll have to watch to find out.
✅Huge shoutout to the Melco team for making this video possible. Make sure you reach out for info on how to get your hands on an embroidery machine:
✅ Order your Press-Art Transfers or work with a StreetCrafter to bring your vision to life (Discount Code LUX25 at checkout for 25% off your first purchase):
✅Shoutout to the Mayyar & Jordan for collaborating with us on this. Check them out: |
✅Subscribe & turn on post notifications for Part II
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Just because you can make a fancy graphic and slap it on a piece of clothing does not mean you are guaranteed success. The hardest part by far is the selling part and you know it. You should add a disclaimer at the end of the video: “And at this stage 99% of the businesses will fail”.
I am tired of youtubers like that
That’s where it becomes YOUR job even more, tap into your customer base psyche learn the power of the color pallet and presentation. 🤦♀️
That’s obvious
He’s not showing you how to sell your product and build a successful business, he’s showing you how to build a brand that looks professional and luxurious on a budget.
@@abrahamesparza1417 You can build a brand with 0 sales, customers or loyalty? in that case I’m a bit of a master brand builder myself.
Of course u will get it done in 7 days u got sponsors and all the plugs and youtube and social media brands backing u on the algorithm
From shipping the samples and going to local shops it’s not far fetched, hustle*
Why you hating??
your right, this is more like, how to sample with x amount or wt ever. coz to run the business you need marketing, and that will cost you more than 100$
@@qutielove2208 calling people out on clickbait or misleading content is hating now?
fire video!! loved mayyar and his way of thinking he’s soo talented and creative!!🔥🔥
Super creative and great to work with!
Sure, with 460k subscribers, it’s easy to say anyone can start a clothing brand with just $100. When you already have a massive audience ready to buy whatever you drop, almost anything is possible. But for someone without a huge social media presence, it’s completely unrealistic. Without an existing fanbase, $100 barely covers basic samples, let alone marketing, website setup, product photos, shipping supplies, and ads. People seriously underestimate how much time, effort, and money it takes to build trust, create a brand identity, and actually get noticed in an oversaturated market. Without attention, even the best products sit unsold. So no, for most people starting from scratch, $100 won’t magically launch a successful brand, it’ll barely get you started.
Be. Resourceful.
$100 didn’t cover the objective of THIS video either.
Keep complaining, others will go out and do it lol.
True mahn💯🙁
Right , unrealistic
Back in 2013 I started my brand Hardly Famous Clothing. Long story short I gave up to easily. I should have stuck with it. Whoever needs to see this, will. Don’t give up. God bless you 🙏🏼❤️✝️
If you stuck at it you may have been a success now at over 10years later.
You would have had a following for sure! That was a good name
Feng shut of your business name says it all why you gave up think carefully about your business names
Kool name
@@youngreno100thanks bro.
No way can you do this for $100!! I know cos I’m in the middle of setting up my own brand and it costs more than that just to get the sample clothing and shipping.
Everybody on YouTube right now is just using those titles for click bait, anyone that’s started a brand knows it costs more
You didn’t build a luxury brand. You possibly built a luxury product. A luxury brand depends on the amount of recognition it has via marketing dollars. So now you need to go out and spend millions on marketing, then you will have a luxury brand.
crazy how im just realizing that you’re a vegas local! ive been watching your channel for two years and seeing bring it back in one of your videos tripped me out😭
Let’s go!!! Our office is near their spot
From the packaging to the details of the bags, I think the *topluxz* shop has made reproduction an art form.
Big shoutout to everyone watching and taking action! ✅Grab the tools in the description and start your store with Shopify for just $1/month → https://shopify.pxf.io/JohnXSantos
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Can you please put a link to the merch store?
Lol I still wear Old Navy fleece sweatpants and hoodie I bought 25 years ago!
For me, longevity is where my $ goes.
@@t3dwards13 thanks for sharing you prefer wear old clothes from 25 years ago- gonna pass tho. Update clothes 2x yearly and complete new wardrobe every 3-5 years is a MUST!
Scar City….im trademarking that as a luxury brand
That’s a G-UNIT Logo..better have that money by Monday😂🤦🏽♂️
Hey man I love your videos! With love just want to recommend you guys investing in a gimbal for camera stabilization. They really come in clutch in minimizing natural hand shaking and can even save whole clips that could be otherwise ruined by a slight slip of the hand or literal bump in the road.
If your team already has one or has decided against it for your brand- my bad lol all love and best wishes y’all! Thanks for the great content 🔥
You didn’t build a “fake luxury” brand.
You just designed a brand that you can name whatever you want as long you don’t use an already brand name, you designed a brand that is not fake and is not luxury
He literally says that at the end of the video lmao
@@The_Flamewell_Project leave him alone
@AnyDoehwhat did I dooooooo.
also get a load of this guy LMAO “Leave him alone!”. The hero Noone asked for /j
@@The_Flamewell_Projecti meant him not you gentlemen
@AnyDoeh Ahhh u accidentally pinged me lmao.
bro made the G-Unit logo
hahah I was thinking the same 😀
That’s the G from g-unit tho 😅
Aren’t all luxury brands fake? So you didn’t create a “fake” luxury brand. You created a luxury brand.
I like AS Colour but they are very expensive compared to working with a manufacturer that has a low MOQ.
I failed at selling fitness apparel during the pandemic, and after watching this video, I see why. I didn’t go through 80% of these steps before launching. I’m not in the clothing game anymore, but with this video—and the emergence of AI—I just might step back in, even as a passion project. Great video.
The blanks vs alibaba comparison is completely wrong. With alibaba, it cost 60K+ but you get 1000 of each product (11,000 items) but with your $200 costing you get ONLY 11 products… MASSIVE difference. How can you even compare the two?!
Dont got 60k to start up
it’s amazingly slick that this entire video is actually, what, five commercials?