Artificial intelligence (AI) is revolutionizing the way marketers approach their work. With the ability to analyze vast amounts of data and generate insights, AI can help companies create more targeted and effective marketing campaigns. This technology is rapidly transforming the field of marketing, and the future of this field will increasingly rely on AI.
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So I do see AI as being a huge part of the future. So let's go back a little bit. When most people think about, and let's focus actually on ChatGPT, forget even just AI, let's actually just ChatGPT, I know, because OpenAI is taking most of the glory right now when it comes to the press and everything related to AI versus Bard or anything else out there.
Right now, ChatGPT, the way they end up spitting up answers to you is by scraping the web. In essence, they're crawling the web, gathering all this information, and then using it for output, right?
The input, you know, like if you think about back in the day, there was these things called article spinners. Article spinners, you shove in a article, it shoves you out a output based on the input. You no longer have to put in the input because it's just scraping the web.
The issue though, if you think about it, is Google's been around for more than 20 years. A lot of the search engines have been around for ages. Any time you guys do a search, would you guys agree with me, not any time, but a lot of times when you do a search, there's still misinformation out there. You get inaccurate information. You can type in anything.
And they've been trying to solve these problems for, call it 20-plus years. I'm making up the timeframe, but it's been way more than 10 years since they've been trying to solve it.
Right, I know people both at Microsoft and Google and engineers literally trying to fight misinformation, this is why Eric Schmidt back in the day, the ex-CEO of Google, used to talk about, brands are how you sort out the people from the cesspool, I'm butchering his quote, and what he would talk about is, brands are less likely to put out misinformation. It's not always true, but it's more realistic that a brand is going to do their fact-checking and they're going to put out less misinformation.
Again, not always, but in theory, that's what it's supposed to be like. So if your inputs are off, your outputs are going to be off, because if they haven't been able to figure out what's misinformation and that's being inputted into AI, you're always going to get out, or not always, for a portion of the queries and the responses, depending on what you're looking for the AI to spit out from an answer perspective, you're going to get misinformation as well, inaccurate, wrong, whatever it may be.
Now, that's just from a article standpoint. I think there's a huge, huge, huge, actually, I was looking at a McKinsey study, the real value in AI from a revenue standpoint from businesses is a lot of things like business processes and efficiencies, crunching analytics from a marketing standpoint, like when you talk to a lot of the Fortune 1000, they're less concerned about creating content. Content's already cheap.
The consumer though is always about like, "Oh, like you need these ChatGPT "or need these tools to spit out a contract "or spit out a answer, write a song or a poem, "this is amazing," and all that stuff, yeah, I think it's going to do wonders for.
But I think a portion of the queries are going to end up disrupting advertising for search, but not for the majority. Because the real revenue generation from Google and these search engines when people are typing is for a lot of the transactional keywords. It's not, how does Google's algorithm work.
While AI can provide significant benefits to marketing, there are also some challenges that need to be addressed.
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Future IT tips❤
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your extensions and tools are intelligent to show artificial results to your customers
Not true! I use these tools to rank as well 🙂
AI is bound to grow. We just have to adapt to it and know how to blend it with all sides of our lives, including marketing and making money.
Very true! It’s here so we just have to make the most of it 🙂
Perfectly said my friend 👍🏾
@@neilpatel😂ww wa ed w ew❤❤❤❤❤❤❤❤ws😅wa
That’s totally my POV, Neil. I hate how people don’t understand that Chatgpt or any AI, won’t be able to produce quality content for years and so sites doing quality content will win SERPs amongs sites using only AI.
quality content as such – probably not. But a gateway to excellent quality content – that’s a different story.
I’m glad you understand, friend. Human element is still very much needed!
As has always been the case, every technological advance requires a higher intellectual threshold. And I am afraid for those who will be left on a pavement of progress, chasm splitting society will grow even bigger, which will give a leverage for manipulation and propaganda…. But again, as it always was.
No doubt, but as you said this is something that has been going on for years.
Here is two anologies:
1. Ecoflow powerstation with 10 kWh capacity costs $10k, but if someone would spend a week or more on research, he will assemble one for $3k (with more quality parts).
2. Reinstallng Windows and assembling PC is still magic for some people, even though there are tons of “how to” videos about everything.
Very Good Ai Debate around search and ai digital marketing….👌
Thank you!
We are going to a CPO model, like in the old days before search – Really history is repeating it self – Back to the roots somehow. I totally agree here
It’s funny how it always comes full circle!
What does CPO model means?
@@andreasperti2087 cost per order ☺️
It’s Very helpful 👍The Great explaination of the AI ❤ Can You please tell me from which tool you used to create this podcast in this video? 😊
I use Adobe Premier for my videos
I wrote 8 blogs in 8 minutes, for my website using AI and im showing up in the local search results for my niche
That’s awesome! I’d just go over the content and make sure its quality and well-optimized for SEO.
Great interview, guys! Any tips for us bloggers who don’t own an airline company? Feels like blogging in the future will be useless, a bit demoralized here. 😔
Keep doing what you’re doing! That’s all we can do for now. Also don’t feel demoralized! Things will change but we will just adapt with it 🙂
@@neilpatel Thank you so much, Neil! Much appreciated!
7:20 Neil says Google doesn’t want Nike writing about stocks. However, high authority sites regularly rank with thin/repurposed content on topics they have little knowledge of.
I know more about the US Hardwood lumber market than any NYT staff reporter. Yet, 2-3 paragraphs of block quotes from them crushes me without exception. (fortunately, they have no interest in writing about such mundane topics 😝) .
I look forward to an algorithm which gives less weight to perceived authority. I understand why they do it, but it’s no longer 2010.
Crap content is crap content, regardless of the domain it’s published on.
The key takeaway is that you want to stay within a niche. Google like niches sites and you don’t want to confuse your market audience 🙂
What I am thinking I maybe wrong but auction model would be like how accurate and exact your search query is and you would be bidding on that.
You’re correct
11/12/23 Viewing and learning; loved it!
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Google is a billion dollar company, maybe trillions at this point. They have a lot of competent people out there and wont let open AI just step on them.
Such remarkable work; akin to a novel that touched on these very themes. “The Art of Meaningful Relationships in the 21st Century” by Author Name
Great points raised by the glasses guy
This channel is always dropping knowledge bombs! Speaking of which, DoYouMail is the bomb for cold emails. Unlimited everything for $40/month. Super easy setup and top-notch deliverability. You should dive into it in one of your next videos!
It’s Very helpful 👍 Thanks