AI & Social Media Playbook For The Next 5 Years: You Can’t Hide From THIS | GaryVee Q&A — Aspire

Today's video is a Q&A with Andrew Cordle at Aspire, a business and motivational event, where I talked about how hiding from technology is impossible (it's coming for you) and how branding is changing in the new era. We hear a real life example of my TikTok strategy working, and we talk about how playing the long game in business can benefit you. Hope you enjoy!

00:00 — You shouldn't (and can't) hide from technology
03:18 — This is how branding is changing in the new era
11:50 — A real life example of my TikTok strategy working
27:51 — Technology is coming for you
33:22 — Playing the long game in business

#socialmedia #entrepreneur #business #motivation #ai

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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the CEO and creator of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.

Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Chicago, Miami, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, Delhi, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits — which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League.

In 2021, Gary created VeeFriends, an entertainment company that has become a rising powerhouse in modern entertainment and collectibles. Often described as Pokemon meets Sesame Street, the company leverages stories, games, events, collectibles, and technology to scale its character universe. Vaynerchuk also has negotiated partnerships with brand powerhouses such as Crocs, Fanatics, Macy’s/Toys “R” Us, Mattel’s UNO, Mattel’s Masters of the Universe, Moonbug Entertainment, Reebok, Squishmallows, Topps, and more.

Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. He is a six-time New York Times bestselling author, with titles including Crush It!, Jab, Jab, Jab, Right Hook, Twelve and a Half and Day Trading Attention. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 45 million followers and garner more than 300 million monthly impressions/views across all platforms. His podcast, "The GaryVee Audio Experience," ranks among the top podcasts globally.

Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum and Pencils of Promise. He is also a longtime Well Member of charity: water.

Gary's life ambition is to buy the New York Jets.

55 thoughts on “AI & Social Media Playbook For The Next 5 Years: You Can’t Hide From THIS | GaryVee Q&A — Aspire

  1. 🔥The window is NOW, especially for businesses. Creating organic content is a must to build authority, and understanding GEO (SEO is…eh… evolving)

    1. @Zimboprenuer  Generative Engine Optimization. Basically making sure you are ticking the right boxes to make it easy for AI to understand your content l and surface it when it fits the prompt

  2. Its crazy how Im listening to what I already know and stills blows my mind. This is awesome!

    1. You know nothing.

      It’s not just us – AI bots are coming for everyone. They’re replacing people in jobs, and if you think about it, what if you and your family lost your jobs because of these AI bots? Now you’re left with limited income at home. Would you still buy unnecessary things? Would you drive to places you don’t need to go? Would you continue eating expensive food or drinking costly beverages?

      Right now, robots are helping companies make more money, but they’re also the reason behind job layoffs. However, eventually, these companies will realise their mistakes. As the saying goes, “Not everything that glitters is gold.” The immediate financial gain may seem appealing, but the long-term consequences are far more damaging.

      Let’s imagine 50% of companies adopt AI robots and replace 70% of their workforce. Now, what will those 70% of people do? They’ll cut back on unnecessary spending. For example, instead of buying £50 shoes, they’ll buy shoes for £10. Now, if some of these companies make shoes, what happens next? Their revenue drops. As a result, they have to lay off more workers and hire more robots. This cycle continues, leading to even more job losses and less spending. With fewer people buying £50 shoes, the company’s revenue falls even further, forcing them to lay off even more employees. This cycle of layoffs could eventually destroy the company due to their own greed.

      But this could be stopped if companies stopped being so greedy, and the government intervened to set rules on how AI bots can be used in the workplace.

      For instance, companies could be limited to using only a certain percentage of robots relative to their human workforce – say, 5%. So, for every 100 people working in a company, they could only use 5 robots.

  3. Gary is correct. The algorithm is fake, we are our own algorithms. If something comes up in your feed that you don’t like, block it and start searching content that you enjoy.

    1. ✿I’ve heard soooo many ppl warn us to learn but WHAT are the beginner step by step beginner learning guide for where to start…….we get it!…learn it but where do we begin?!🥝

    2. @@kiwiannetvJust put ChatGPT on your device and ask it that question 🤷🏽‍♀️ kidding but not. I started learning it just playing with it to help me meal plan… just to get used to it. I played with giving it detailed prompts so it would provide me with the outcome I needed for my meals objective. Just watch a couple beginner videos to get started. I was oblivious to its potential but have found it to be truly & actually life changing. It was much easier than anticipated also! Best wishes 😊

    3. I encourage the algorithm by liking the content that I want to see more of and immediately skipping the dumb stuff

    4. @@frightfactoryYT Maybe that’s how you operate, but in my experience, if my timeline is displaying content I don’t enjoy, the I intentionally start seeking out content that I do enjoy. After a day or two, my timeline is suggesting content I’m mostly interested in. You just have to be proactive and willing to do the work, which unfortunately most people aren’t willing.

  4. 1:22 Gary triggered my Alexa device and she stated “I’m not sure how to help you with that” 😂

  5. literalmente locooooo how many people won’t see the absolute GEMS in this video 😭

  6. Pretty sure I heard him say the exact same speech except replace “AI” with “NFT”

    1. I can tell as developer that AI no NFT and no joke. It’s serious. Only thing is he might be too optimistic about timeline as there’s NEW AI model every other month. The speed of development is insane.

  7. I’m 54 years old and I feel like I’m going to have to work for the rest of my life because of all the bad decisions I’ve made throughout my life. The one thing I tell my 2 girls is “ don’t be like your dad.” No retirement and still living paycheck to paycheck! I’ve tried allot of different things and have not been successful yet!
    This video and your success has been very inspiring to me, Mahalo! 🤙🏽

    1. You are at the best season of your life. Now do this: document those mistakes or wrong decisions and flip them the other way and develop business models around them and you will be glad we came across. Go do it with your AI tools at your fingertips. It is better to maximize life at midlife than hit it big at the first quarter of life and squander and suffer midlife and the evening time. I am waiting to celebrate with you. Go do it now. 🎉💪💪

    2. Im 37 same place. i found your words truly inspiring! And my heart aches for most who are in the same position!

  8. Recognizing the importance of AI is not groundbreaking—what these discussions need is deeper wisdom and insight.

    1. You would be surprised at how many do not actually realize how important and how big AI is going to be.

    2. @@matthewsdonnellyoutside of its narrow customer friendly uses (asking questions which could be explained on the site anyway), its horrible!! Its satanic. No i dont want a.i reading my mind and shopping for me! Gross. Creepyness isnt a benefit.

  9. “AI won’t replace humans, Humans that use AI will replace Humans that don’t”

    1. Couldn’t make it past that. Some of the hardest working people I know who work with AI won’t let it near their phone. I’ve trained AI for years until last year when I realized where this all could lead. Gary is talking out his butt because he has zero understanding beside “me make money”. I thought he did at one point.

  10. The Background, the Talk, the energy. The TRUTH is… We cant handle the truth Gary. GO HARD

  11. 3 things that instantly changed how people treat me: 1) I stopped chasing attention. 2) I read books on Atruve. 3) I stopped trying to prove myself to people who don’t matter.

  12. one of the best garyvee talks ever. this is IT. “you have no idea how good life gets once you stop complaining” That’s it!!!

  13. I stood up today because of this guy… but will keep walking forwards because of me.

  14. I teach at a school and im grateful for my job but i feel like AI should be used in schools and kids should ne learning individually and at their own pace. So many smart kids are being held back. Of course, there should still be group activities but thr majority should be individual.

    1. Also be held accountable by Ai. So if they want to just be lazy, there will be nobody to blame but themselves. Age 13 and only finished 4th grade work… That’s on them. Leaving the accountability where it should be. Therefore producing a more responsible and motivated society.

    2. They might limit kids to AI in schools because the whole point of school is to mislead so they won’t teach these kids how to use it to make money

    3. To what capacity do you think they should be used in schools? I’m just curious to hear your perspective as a new teacher.😊

  15. I saw Gary like 10 years ago cause I was a breakfast club fan . This man has been right since!

  16. Gary’s energy is what it’s all about as we know most of this but we don’t get enthused about it until Gary talks to us about it

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