Today's video is a keynote speech I gave at the EXMA conference in Mexico in front of 4,000 entrepreneurs and content creators, where I share three ways to win on social media and talk about how one social media post can change your life. I share my two cents on the influence of AI and how to avoid regret that comes from not doing things because of other peoples' opinions. Hope you enjoy!
00:00 — One of the biggest opportunities on social in 2025
00:24 — 3 ways to win on social media
06:33 — One social media post can change your life
14:44 — The regret that comes from not doing things because your parents don't want you to
31:13 — The influence of AI: The only thing I can promise is that nothing stays still
33:42 — How important is speed in business?
35:16 — Everyone thinks in "or", I only think in "and"
38:40 — Building authenticity in your personal brand
41:10 — Are we just chasing money?
44:06 — Ideas will always be the punchline
49:49 — I don't predict trends… I'm fast at observing trends
#liveshopping #socialmedia #motivation #inspiration #ai
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.
Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.
This year, Gary unveiled his seventh book, "Day Trading Attention" where he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. "Day Trading Attention" equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book, based on his VeeFriends characters, titled "Meet Me in the Middle”. The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children's empathy – a crucial skill for their future success.
Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits — which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League.
Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms. His podcast, "The GaryVee Audio Experience," ranks among the top podcasts globally.
Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, Spin Master and Pencils of Promise. He is also a longtime Well Member of charity: water.
Gary's life ambition is to buy the New York Jets.
“Insecurity is the seed that leads to darkness” – Gary Vee ( Facts)
💯💯💯💯 Just doing it and having ppl troll you early is the only way to beat that fear. Because they will come, why not get through the uncomfortableness now so you can get to the winning later
love is mostly depended on your view of it it is why we have conflicts between countries.
I’ll let you know. I did it. I took that step. You gave me the courage to months ago. And here I am, building my brand. 0 fks given.
Here, you can have my last one.
So, what is your brand?
Keep going!! That’s what I’m talking about. Mine was my age, waaaaa I missed the mark, I don’t look the same etc we simply just need to get overselves and be happy!!
What have been your results so far?
@ I paid off the 12k that it took to start my Home Inspection business. And it currently pays my bills after the first year. I went almost two months with no traction. Until I decided to set fear aside. And start putting out content.
Very good results especially in the current market and season.
Damn Gary! You a real G! Fear and responsibility have been stopping me. 1 commit to doing 100 videos and posting on social media to grow my business.
I posted 170 reel on instagram
How about we become accountability partners… For 90days
I would love to take my social media seriously
Gary has over 2000 employees and cares about each and every one of them and their goals. He is a natural born leader! He’s loves people and is super passionate about helping others! Keep crushing it GV! 👊🏼
Well said
Yeah. But what are you doing?
Gary, I’ve been following you for a while from Australia! I was a magazine publisher for 28 years, luckily got out 3 years ago. I’m now launching a moto brand for dual sport riders and only using social media and YouTube. Now I’ve added TikTok and I will do a live shopping events to. Thank you.🙏 I’m going global with the brand as now there are no borders with online retail. We are in the golden years for sure.
Rip TikTok for now lol
@ nope Trump the legend will turn it back on in the US👍🏻
@@aussieadvrider
Trump tells legends, he doesn’t make them.
What will your Live Social Shopping strategy look like?
@ will tell you in a few weeks. We have just launched and keeping busy. Get ontop of everything. Then have a go at it. Take it from there.
Gary is legendary for spotting the most cost/effort efficient opportunities. When he talks, its wise to listen.
He’s a very bright guy but last time I heard him go this hard on a forecast it was crypto nft’s. He may be ahead of his time but..,
@@zachattack-b6t yup, fair enough. he’s not a soothsayer but I think he’s got an eye for efficiency for that time or day. It may be a flash in the pan though and he’s not as forward about that part haha
Yep! That’s what it’s all about finding the cost-effective and efficient opportunities to reach your target market.
Yea Eft’s this guy is a great talker and that’s about it…
Gary Vee definitely had a great influence on my life! Thank you man
I love him because he is telling us which way is the easy way to go down. Knowing the direction is very important to build a company
I show my face and talk on my YouTube channel, little by little because i’m scared of it, just doing it scared, i see the opportunity. The 9-5 is not sustainable. I completely bust my a** at this job for years and out of the blue I got laid off a few weeks before christmas. Because the company can no longer pay.. There are people telling me that it’s wrong for me to be doing this. And i’m putting too much focus on it,(mother in law) but those are the same people that are not doing anything with their life nor educating themselves of the benefits it can have on your life. So i’m mainly doing it for the freedom, my family and to prove myself right & them wrong.
Yes, 9-5 will go the way of newspapers and network TV. Go for it!
@JB-yb4wn I agree, alot of AI & other machines have already replaced us, so pretty much what he said is adapt or be left behind. 😬 Thank you! ☺️
💯 agree with you!
Iv just subscribed to you keep work at it if your passionate about stick to it
@lucky.lucy. ❤️ Glad I’m not the only 1!
For the past 3 years, I’ve been selling kids’ garments in my boutique. Whenever someone asked why I didn’t have a TikTok account, I used to get shy. I would remind myself why I wasn’t on social media, and the thought of posting a video on TikTok, showing myself or my products, terrified me. But today marks Day 3 of my journey—I’ve recorded two videos of my products and uploaded them to TikTok (after rehearsing for 4 nights!). I finally dared to do it, and I owe it to Gravy. Thank you so much, man—you truly saved my life. If you weren’t there for us, I wouldn’t have been able to face my fears.
I’ve uploaded two videos, and I even recorded my voice, To everyone: follow his advice, and you’ll be amazed by the results later.
C m
What results? You literally just posted a couple tiktoks, something that most people do as the absolute bare minimum. How are you promising that people will be amazed by results you don’t have?
What were your results? Genuinely interested, not being sarcastic like the previous commentor.
Proud of you for facing your fears! I also started making tiktoks last year and the visibility, and monetary return, that it brought to my work was amazing. I even have a community that loves what I do now. It’s really rewarding. Good luck on your journey!
Must be some good gravy
In 2018, I went to his seminar and he told us then we must post on Tik Tok and if we didn’t early, we would be sorry. I am sorry. Imagine the followers today, being one of the first. But, I didn’t want to be on camera and didn’t think I had anything worthwhile to share. He is always right. Regrets.
I think about this all the time I do the math all the time and I’m still not really selling any digital products yet but imagine if I had just made a 5 min video everyday since I made my pages in 2011…. The volume and history of the transformation would be massive ❤
It’s not to late to make a start
Don’t beat yourself up. Everyone is one their own time path. Live Social Shopping is in its infancy. Get started today…you got this! 💪
Regret will feed into doubt! Don’t let your regret prevent you from doing what you truly want to do! It is never too late to start. If you have an authentic personality and offer value to people then the sky is the limit!
A lotta people think the only thing they can do these days is become a content creator, do digital marketing, or be an influencer. Truth is, many don’t even know their true calling, and on top of that, they’re stuck in the wrong environment, just accepting their circumstances.
Just because you’re from the US (or wherever) doesn’t mean you have to stay there and struggle every day to get by.
There are so many opportunities outside your country, offline businesses that can actually make you rich, but people don’t realize it.
Save your money, do some research, figure out what you’re passionate about, and go invest in it. And if you’re still struggling to make things work, change your environment. Relocate and watch how things can turn around for the better.
True!
I love how Gary highlights the huge potential social media offers today—it’s free, accessible, and provides endless ways to share content beyond just video. Building an audience takes time and effort, but with the rise of “interest media,” creating high-quality content is more important than ever. Facing fears is essential, though it’s equally important to stay grounded in real-life responsibilities. Authenticity isn’t just about sharing personal experiences; it’s about staying true to your values. And while intuition is valuable, it needs to be balanced with thoughtful decision-making.
People like Gary changed my life. I am camera shy but I later started faceless YouTube channel. I am so grateful to God that the channel is growing and people are liking my videos. This year will be a better year. Thanks Gary 🎉🎉🎉
and how has it been going???
How do you
decide what to post?
I think if you can provide value people do not care if you have face or not on youtube. I love to hear that
❤
Keep growing!! You have a great channel!!
Blocking distractions, staying consistent, and reading secret books like The Secret Doctrine of Wealth was the trifecta that turned my life around.
Sometimes I put on a Gary Vee video while working, and it feels like having a personal trainer for my mindset. Keeps me pushing harder and staying focused. Appreciate the energy and wisdom!
Gary Vee is a prophet about many things regarding business and social platforms.
Thank you Gary. ❤
Gary. You have inspired me at my lowest point of my life. Now I’m better and about to put my products in 3 shops. I am so blessed and scared all at once.
Update? That’s really exciting. Congratulations!
Fear is a mile wide, and an inch deep. Take the step, you won’t drown!
I love this quote. I am copying it. Thank you! Its the ultimate truth
Unless you’re into skydiving. Great saying and I’m definitely stealing it lol😂
This man is truly a marketing genius. I’ve been following him for about 7 years but never truly acted on what he said, especially about doubling down on organic content. I’m working on it and I know for a fact that I’ll be thanking him for the legacy he is leaving behind!